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Recently Rand Fishkin of Seomoz.org brought together 37 of the world’s Top SEO experts to tackle Google’s Algorithm, the complex formula and methods Google uses to rank web pages. This ranking formula is extremely important to webmasters because finding which factors Google uses to rank their index is often considered the Holy Grail of site optimization.

Google’s ranking factors affect how and where you are listed in their search engine results or SERPs. Since obtaining top positions for your targeted keywords often spells success for your site, knowing Google’s ranking factors can be very beneficial.

Every experienced webmaster will know Google is the main supplier of search engine traffic on the web, getting listed on the first page or anywhere in the top 10 positions for popular keywords will result in plenty of free quality targeted traffic.

Briefly listed below are some of the main ranking factors you should be optimizing your web pages for in your marketing. The majority of these ranking factors will be very familiar to most webmasters who take full advantage of any and every SEO tactic which will give their site an edge over their competition.

Here are some of the main ranking factors to consider:

1. Keywords In Your Title And On Your Page

Place your keyword or keyword phrase in the title of your page and also in your copy. Many webmasters use variations of their keywords on this page and also include it in the H1 headline.

2. Keywords In Your URL

Keep your page on topic and place your keyword in the URL. Use your keyword in the H2, H3… headlines. Place it in the description and meta tags, place it in bold/strong tags, but keep your content readable and useful. Be aware of the text surrounding your keywords, search engines will become more semantic in the coming years so context is important.

3. Create High Quality Relevant Content

Have high quality relevant content on your pages. Your content should be related to the topic of your site and updated regularly depending on the nature of your site.

4. Internal Onsite Linking

Internal linking is important to your overall ranking. Make sure your linking structure is easy for the spiders to crawl. Most suggest a simple hierarchy with links no more than three clicks away from your home/index page.

Creating traffic modes or clusters of related links within a section on your site has proven very effective for many webmasters, including this one. For example, creating a simple online guide on a subject related to your site’s topic can prove very beneficial. Keep all the links connected and closely related in subject matter and don’t forget to have occasional external ‘anchor keyworded’ links coming to these internal links on your site instead of to your homepage. Deep build your links.

5. Only Linking To High Quality Related Sites

Don’t forget to link to high quality PR related sites. Linking to high quality sites shows the search engines your site is very useful to your visitors. Build relationships within communities on the topic of your site. Be extremely careful not to link to bad neighborhoods, link farms and spam sites… when in doubt, don’t link out!

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  • Fitness Boot Camps

    Fitness boot camps are fast becoming the latest craze in the health-conscious modern world. More and more people prefer fitness boot camps to exercising in the gyms or at home and this is converting fitness boot camps into a money-raking business.

    Fitness boot camps provide a power-packed workout in the span of an hour. It is this economical usage of time that drives people to fitness boot camps. These boot camps may meet several times a week, for an hour’s duration each.

    Classes begin with a simple warm-up exercise like squatting or sit-ups or walking on the treadmill. Usually people perform these exercises in groups and then alternate their exercises. This helps to break the monotony. As the class progresses, the exercises become more and more difficult. There is just no letting go till the class is complete.

    Many people who join such fitness boot camps find it very taxing at first. But when they realize the benefits, they change their minds. Some just aren’t physically able to keep up, so health experts recommend potential clients get a checkup before joining a fitness boot camp.

    Fitness boot camps are not for the faint of heart. The instructor is often harsh, yelling at his people and reprimanding them in no uncertain terms for failing to maintain standards. There are punishments for being late, which could be more exercise. At the end of the day, the instructor’s mission is to give people the maximum workout possible.

    Mostly, retired army or navy personnel run fitness boot camps. They may have their own camp or they may utilize open-air places like parks or beaches. Being surrounded by nature gives more value to the exercise. There are fitness boot camps designed specially for women, older people and children. They are also a bit costlier than gyms. A 20-hour class would cost roughly from $200 to $250, prices being subjective of the location and the reputation of the class. There is also variation in the time for which the classes are conducted and the number of days.

    The majority of people who have joined fitness boot camps are quite satisfied with the end product, though they may have problems earlier due to the harsh methods employed. They believe that in these times of hectic schedules a fitness boot camp may be the only answer to getting a high-value workout.

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  • Arizona truck insurance quotes are readily available to anyone with a computer. Just by going online one can get a quote for truck insurance for those based in Arizona. Each company will provide their own unique quote depending on how much of a risk factor they deem you and your truck or trucks to be. High risk drivers are charged higher premiums than lower risk drivers. The quote will also vary depending on the extent of coverage you choose.

    What Kind of Choices Are There?

    There are various insurance covers available to those seeking to insure their trucks in Arizona. As with any insurance policy it’s a good idea to know what you will be asking for before you go online for a quote. It just makes for a less frustrating time if you know what you want before looking for a comprehensive quote. Some of the choices to consider include the following options.

    1. Physical Damage Insurance. This insurance, otherwise known as collision coverage, pays to fix and/or replace damaged trucks and truck parts. Options within the physical damage insurance package may include coverage for extended towing, downtime, providing a loan gap, emergency expense reimbursement, truck rental reimbursement, contents coverage, deductible pay-back and coverage on tarps, chains and binders.

    2. Non-Trucking Liability Insurance. Also known as bobtail liability insurance this is a limited liability protection for when the vehicle is being operated for personal or non work related use.

    3. Occupation Accident Insurance. This provides the owner a source of indemnification for work related accident injuries.

    4. Workers Compensation Insurance. Required by law in most states this is available to owners who have drivers working for them.

    5. Passenger Accident Insurance. This is pretty self explanatory just by reading its title. Passenger accident insurance covers passengers, whether they be friends of family that are in the truck at the time of an accident.

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  • Peer to Peer technology (P2P) first came into focus through companies like Napster and Kazza, who developed file sharing applications that would allow users to share their own files, as well as search for and download files of other users on the network. Instead of relying on a centralized client server relationship, a peer to peer network gets its strength from each individual node, adding bandwidth and processing power with each new member for the good of the many.

    Much like the Borg of the later Star Trek episodes, peer to peer can scale indefinately without the use of expensive central servers, and from a cost standpoint -resistance is futile!

    Peer to peer Internet Telephony is, like Napster, a software application that you download on to your computer from a peer to peer VoIP service provider. The softeware, or soft phone as it is called, is free to download and calls to or from anyone on the network are free. The only hardware you need is a headset, or a microphone and speakers. Internet telephony headsets are cheap and come in USB or can plug directly into your sound cards.

    For those with web cams, many providers allow you to make video calls to others on the network for free. Services offered with this technology go above and beyond the Telcos, with conference calls, call forwarding, instant messaging and chat - peer to peer Internet telephony literaly turns your computer into a telephone/vidiophone communications center.

    Like the traditional VoIP providers, calls within the network are free worldwide, but calls to a PSTN number will usualy cost you if it is an option. You can in some cases, have different numbers in other locations so that people can call you from a land line even from other counties toll free. Even if you do have to pay to get on the PSTN, the rates are so much cheaper than a telco.

    Just like the other forms of VoIP, developers have had some technological hurdles to overcome. Quality of Service, NATed firewalls, and centralized directories of members using a dynamic IP address are just a few. Also, as calls and instant messages are routed through the public Internet, encryption is a must for any user.

    Internet Telephony in Ecommerce

    Probably the best known company and indeed a pioneer of peer-to peer Internet telephony is Skype. Originaly founded by Niklas Zennstrom and Janus Friis, two of the innovators behind the P2P network Kazaa, Skype was bought by eBay in late 2005 for 2.6 billion dollars. With over 100 million users according to eBay, its safe to say that Skype is the industry leader in peer to peer Internet telephony. Ebay would like Skype to evolve into a customer service application, allowing potential buyers to communicate directly to Ecommerce enabled web sites online and in real time.

    Peer to Peer and the Gaming Comunity

    Another area where the peer to peer idea has taken off is the online gaming community. PeerMe is a peer to peer internet telephony company that caters to gamers, offering PC-to-PC and PC-to handheld voice communications, instant messaging, and peer-to-peer file transfer over public Internet connections. They have recently partnered with game distributor Boonty, offering a broad selection of downloadable games in many languages. Gamers can form communities, evaluate and purchase games, and communicate with friends via voice and text online in real time.

    P2P Internet Telephony for Small Businesses

    The cost effectiveness of a decentalized peer to peer voip solution has not been overlooked in the business community. Market leader Avaya has developed the one-X Quick Edition line of SIP telephones that is a non server based IP PBX system. Connected to your LAN, each phone contains the software necessary maintain the PBX, and knows about every other phone on the network. An ideal solution for small businesses with many branch offices, the stay at home telecomuter, call centers and customer service centers.

    Over at the Gizmo Project they have developed a business software solution that supports the open source Asterik PBX software, and has free calling to anyone on the Gizmo peer to peer network. Under the All Calls Free plan.employees make free calls to the landlines and mobile phones of co-workers in 60 countries.

    The biggest advantage of a peer to peer internet telephony solution is the economical start up costs (usualy the price of a headset), and the ability to turn your computer into a world wide communications center. While a Soft Phone and a headset is the norm for most providers, hand helds and IP desk phones are rapidly gaining ground in P2P internet telephony. Peer to peer networking for online communication - a technology coming of age for web sites, gamers and the small business community.

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  • How To Care For Your Kitten

    Even if you have had years of experience with adult cats, taking care of a kitten is a whole new world. Kittens eat differently, sleep differently, and need time to adjust to changes both inside their bodies and in the outside world. Learn about a kitten’s basic needs and how to help your kitten grow into a happy, healthy adult cat.

    Make Your Home Kitten-Proof

    What, exactly, does kitten-proofing entail? Particularly if you already have older cats, what more do you need to do?

    For one thing, kittens are much more active and curious than older cats. Like human babies, they often satisfy their curiosity by chewing everything in site. For this reason, you should purchase all-natural cat litter and not the clumping clay variety that is commonly used with older cats.

    Another element of kitten-proofing your home is giving the kitten a safe place to be. This need not be an entire room, but it does need to be quiet and closed off from other animals. After a few days, give the kitten and the other animals some closely supervised time to get acquainted. If your new kitten has not been to the vet, keep it quarantined from other animals until you can be certain he does not have any infectious diseases. Give the animals a few weeks to get used to each other and do not push too hard; before you know it, the safe room will be a thing of the past!

    The First Visit to the Vet

    The first visit to the vet should take place shortly after you have gotten your kitten, particularly if it was a stray and you do not know its medical history. This is particularly important if you have other household pets that could be infected if the kitten has any communicable diseases. Until you take the new kitten to the vet, you will need to keep him away from the other pets.

    At the veterinarian’s office, your kitten will undergo a detailed physical exam. This will include looking at baby teeth to determine age, measuring temperature, palpating organs, listening to the heart, brushing fur for signs of fleas, and checking eyes and ears. After the physical examination is complete, the vet will perform several tests, such as:

    Fecal float checks for worms

    Blood Tests check for FeLV and FIV viruses

    Depending on your kitten’s age when you first take her to the vet, she may be vaccinated. Vaccinations take place at 9 to 10 weeks of age. Kittens are given a booster shot at 12 and 14 weeks and possibly a Rabies vaccine, depending on local laws or if your cat is considered at risk.

    Two procedures that may be taken care of at different times are spaying/neutering and declawing. Some vets prefer to spay/neuter at a younger age, as it may be better for the cat. You need to make a separate appointment for this. Unlike spaying and neutering, declawing is a more debatable procedure. You should aim to understand more about the benefits and disadvantages of this procedure before you make a final decision.

    Social Growth

    In his first month and a half of growth, a new kitten experiences tremendous changes. Typically, new cat owners will not bring home a kitten until week 6, when it has been weaned off its mother’s milk. For this reason, typically new kitten owners will be more involved in the social growth than physical growth.

    If the mother was comfortable with humans, the kittens will usually learn that behavior and learn to socialize easily with people. However, if your kitten has not become accustomed to being handled by humans by the age of six weeks, it will be difficult to train this behavior later, and the cat may always be somewhat more skittish than others.

    Be sure to teach your kitten at a young age that hands are not toys, they feed, pet and hold the kittens.

    Introducing Canned Food

    Kittens need many more nutrients than adult cats. However; with smaller stomachs they must each more regularly. A six-week-old kitten should have four daily feedings until he reaches 12 weeks of age. From 12 weeks to six months, she can take three daily feedings. After that point, feed your kitten once daily, like other adult cats.

    When choosing food, keep your kitten’s health top priority. Do not feed your kitten:

    table scraps or milk

    dog food

    adult cat food

    All of these may be easy options for you, the pet owner, but the kitten will not receive the nutrients she needs. Instead, feed her a well-balanced diet of food made specifically for developing kittens. Begin with canned food, which is more calorie-laden for energetic kittens. Later on, you can start supplementing with dry food.

    Now that you have learned the basics of kitten care, bring home your new kitten and enjoy the time you spend together. She will be an adult cat before you know it!

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  • Prepaid prepaid phone cards allow the user to purchase a specific dollar value of calling time and to have the cost of each call deducted from the account balance. Sold at many retail locations as well as on the Internet, you can buy them at relatively cheap prices and use them from almost from anywhere.

    But are these phone cards really a great deal?

    Have you seen calling cards at your local convenience store or gas station and wondered how they work? Maybe you have heard about the great long distance rates that calling cards offer, and are curious about how they can offer such great prices?

    Are you really getting any minutes with such a deal?

    If you want a prepaid phone card, be sure to get the best card for your needs. Calling cards from different companies have a wide range of fees and restrictions. By comparing phone cards before you buy, you can make certain to get the most bang for your buck.

    Don’t get cheated on your phone card. With calling card companies, as with any product or service, there are good deals, bad deals, and outright frauds. Learning what precautions to take when buying a prepaid phone card could save you money and trouble. Learn how to select a good prepaid card, and what to do if you get cheated.

    Don’t leave home without it. Whether you use them to make sure you can always use a phone booth in an emergency or to keep in touch with your loved ones on the road, prepaid calling cards can be extremely handy. This is just one idea for how prepaid phone cards could be useful for you and save you in a tight spot.

    Prepaid phone cards are an excellent way to save on international calls. By buying minutes in bulk, calling cards can offer rates at a fraction of the price of regular carriers, without complicated calling plans.

    Keep in mind that you can donate calling cards to the military. Calling cards are an excellent way to show your support for our troops and to help a lonely soldier overseas stay in contact with his friends and loved ones.

    Also, many of the credit card companies offer cards that have all of the usefulness of having a prepaid phone card on hand in case of emergencies, without many of the hidden fees and inconveniences.

    It’s only by comparing each of the plans that you will find the best one for you.

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  • Fluffy is using your new chair for a scratching post…again!

    Its a very natural thing for a cat to sharpen it’s claws. After all, they are used for climbing, catching “food” (when necessary), climbing, perching and defending themeselves. Of course, let’s not forget another very important trait that cat’s need claws for…”kneading your leg” when contentedly curled up on your lap. So, what’s a human to do?

    Get a scratching post!

    It’s relatively easy to teach a cat to use a scratching post instead of your own furniture (and in some cases…you!). Even a “slow” cat will catch on to the idea fairly quickly. Many pet stores sell scratching posts and furniture in all shapes and sizes to keep your frolicing feline happy and content.

    You can also make your own scratching post out of simple materials lying around your home. For example, take a 4″ diameter branch about 2 feet long. Wrap it snuggly and securly with some rope. Voila…simple scratching post. Another option is to cover a 2X4 board with old carpeting.

    Once you have a scratching post (either purchased or home- made), place it near the area that your cat spends the most time or next to his favorite “scratching” place. Now comes the hard part…waiting and watching.

    As soon as your cat begins to scratch an inappropriate item (from your point of view…not his), quickly say “no” in a deep voice and pick him up. Take him to the new scratching post and rub his paws gently over the post, simulating scratching. You will have to be deligent about this.

    Whenever you see your cat using the scratching post on his own, immediately praise him, perhaps even giving him a treat the first few times to reenforce the behavior. A cat learns quickly and it shouldn’t take long for him to “readjust” his habits.

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  • I remember the first day of training well. It had been an interesting experience (read euphemism for painful) as I limped into the shower afterwards. My feet were killing me, it was that simple.

    All the more worrying for me afterwards was that I was committed to driving round to pick up my girl friend and anxious to make a good impression I was sure the sight of me hobbling and limping up to the front door was going to go down extremely well!

    Add to the above physical pain the fact that her father who was twice my age and had already completed several marathons (I had yet to complete one) and I was potentially in for an evening of ritual humiliation that would remain with me for a long time.

    As it turned out, things went better than expected, I actually got a mega load of sympathy, lots of hugs and kisses for at least trying (and that was from the dad – only joking folks) and ended up almost a hero but the real benefit of the entire evening came with some gentle constructive advice from the father whilst the girlfriend was getting ready (why do they always take so long?)

    The advice came along the lines of it was pretty damn obvious to disguise the fact that I was in no small amount of pain and that it was either bucket loads of TLC, lots of alcohol or a hefty shot of painkillers was going to be what it took to get me through the night (possibly a nice combination of all three who knows?) Having established this fact and the cause of my discomfort my girlfriends’ father took me aside and showed me where he kept all his training gear.

    Now this guy was serious about his running, he had a physique that was lean and mean, all the hallmarks of a “fully paid up mountain goat” and had a degree of fitness that I could only have fantasised about at the time.

    His most revealing words were: “Look after your feet and do not, repeat do not, go running in shoes that are not designed for the job.” Sounds pretty obvious I know but as advice goes (and isn’t it strange how all the best advice is simple at the end of the day) it was right up there with some of the best I have ever had.

    If there is one area of your running gear (and if you are going to survive out there on the roads then you have to be serious) that you cannot treat in a cavalier fashion it is with your running shoes. If you are about to set out and run hundreds of miles then the correct shoes is not only a must, it is essential.

    I have a colleague, the husband of a friend of mine who is competing in this years London Marathon (2007) and he works his way through one pair of running shoes every four weeks. Now imagine when you are running that sort of distance how much damage you would do to your feet if you don’t have the right shoes?

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  • Many people who want a work at home job think of data entry first. It’s hardly a surprise. Data entry is relatively easy, doesn’t require a quiet workspace or much in the line of special equipment. And many people can quickly learn to type fast enough to qualify.

    However this is also one of the most common work at home scams. Because so many people feel comfortable with the idea of doing data entry at home, scammers know they can get people to pay them for opportunities that don’t exist. It really pays to know what a real data entry job looks like.

    There are a few common scams. One is to disguise a business opportunity as a job. This scam is really only a scam because it pretends to be a job rather than a business opportunity. People can make money at it, but there is financial risk involved and you most certainly are not an employee of anyone, despite what these ads claim. Would you want to learn how to run a successful business from someone who lies to you about it being a job?

    The opportunity is generally affiliate marketing for various products through Clickbank. Often they recommend placing pay per click ads in AdWords and other programs. As I said, people can and do earn money at this. However it is not easy and if that is what you want to do from home I strongly recommend learning about it from an honest source.

    Another common scam is to request you pay a fee to show that you are serious. The supposed work is filing in forms with names and addresses to compile address lists for advertisers. However these jobs can often be done much more quickly and easily by computers.

    Real data entry jobs may not sound that different at the start. I know of one company that does have you type in customer’s information from forms they filled out. That’s because you’re processing rebate forms. This particular job is limited to the Tempe, AZ area as you must pick up and drop off your work each day.

    The difference, of course, is in the presence of an actual job. The scams may sometimes send you work but good luck getting paid. The real companies should have reputations you can check and you should be able to find other people who have successfully done the work in the past or are even doing it now.

    You should not have to pay to get the job. The job probably will have standard equipment requirements for all contractors or employees. The most common requirement, aside from that of having a computer, which should be a given, is that you have a cable or DSL internet connection. Most companies will not accept dialup or satellite connections. Check the requirements of each company to be certain.

    Caution is indicated anytime you are looking for a work at home opportunity. The scams are far easier to find than the legitimate work is. However the legitimate opportunities are out there for those who take the time to hunt for them.

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  • Helicopter Tour of Maui

    One of the most scenic options you have while in Hawaii is taking an aerial tour of Maui via a helicopter. As you are up in the helicopter, you will see views you could only imagine on the ground.

    Many people only have the privilege of seeing Maui from the windows in an airplane. This view might seem spectacular, but it is a fairly quick event, and depending on the height of the plane, may not offer the true beauty of a flight closer to home.

    Helicopter tours on Maui range in price from modest to expensive. However, if you have the means while you are on vacation, this type of tour is highly recommended. Depending on the tour you choose to take, you will see part or all of Maui or a collection of small islands and Maui, as well.

    As you travel in the helicopter, you will see waterfalls as you fly above them. You will see the towering cliffs, mountains, streams, and the floor of the rainforest. Many tours will take you by the historic Iao Valley, where they will teach you about the culture and history of the area.

    A tour guide will be onboard the flight to fill you in on all you see and the history and geography behind what you are viewing. In most cases, you will fly over the Haleakala Crater, Hana Town, the Hana Rainforest, and the Oheo Gulch. You may fly over Maui completely and see the rugged shorelines and the rocky cliffs on certain parts of the island.

    Below is a list of the aerial tours of Maui via helicopter.

    Island Tours

    Complete Island of Maui Helicopter Tour

    In this tour, you will see all of Maui from the air. You begin the tour at the heliport and will be guided by certified tour guides who know all there is to know about Maui. You will see Hana and the Rainforest, Oheo Gulch, the Northeast portion of Maui, Haleakala Crater, and much more. The price for this tour ranges from $279 - $309, though this depends on the particular aircraft being flown during the trip.

    Blue Hawaiian Tours

    Depending on the tour you take, you will spend 30 to 90 minutes viewing places like the West Maui Rainforest, the West Maui Mountains, Hana and Haleakala, the island of Molokai, or other islands or areas of Maui. You can even take a complete tour of the island if you want. You will see a variety of landscapes from volcanoes to hidden waterfalls. Prices for this tour range from the low $100s to just under $300.

    Full Circle Island Deluxe

    This helicopter tour will take you through Maui’s Valley Isle. This tour lasts for an hour and gives you a chance to explore the Haleakala Crater from the air. You will reach as high as 10,023 feet. Additional travel spots include the Hana Rainforest, the northeastern coastline of Maui and the West Maui Mountains. This tour comes to $270.00.

    These are just a few of the aerial helicopter tours on Maui. If you would like additional options, you can speak to your hotel clerk about scheduling something with one of the local companies.

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